Company News, Marketing News

Personal Care Brand Odele Expands into Ulta Beauty

The line first launched in January 2020 DTC and at a major nationwide mass retailer.

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By: Lianna Albrizio

Associate Editor

Odele has expanded into Ulta Beauty, making its shareable shower essentials available at over 1,300 Ulta Beauty stores and online, under Ulta Beauty’s Conscious Beauty offerings.   Odele – the phonetic translation of “å dele” which means “to share” in Norwegian – was created by Lindsay Holden, Britta Chatterjee and Shannon Kearney, with the mission of uncomplicating and democratizing the beauty space with EU formula compliant clean, premium, inclusive products for you and whomever ...

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